Brand & Design
Logo Design
A logo project doesn't need the full machinery of a brand identity system. This template covers what a focused logo engagement actually includes: a creative brief, a quick competitive scan, concepting, the logo proposal with revisions, and a clean delivery — variants, file pack, and a short usage guide. Use it when the scope is the mark itself, not a full brand rollout.
Logo Design
Simple template for logo projects: brief, concept, design, and delivery.
4 groups · 9 items
Who it's for
Freelance designers pricing logo projects, small studios scoping logo-only work, and founders budgeting their first logotype.
What's included
- 4 groups focused only on what a logo project needs
- Built-in revisions line so the back-and-forth is in the price
- Delivery group with variants, file pack, and a mini usage guide
How to customize it
- Add a Naming line item if you're also helping define the brand name
- Add a Motion / Animated logo item if the brand needs a moving version
- If the client wants typography and color exploration beyond the mark, upgrade to the Brand Identity System template
Start with a solid base
Create your account, open this template, and shape it to your process. No credit card required.
Create free accountFAQ
When should I use this vs the Brand Identity System template?
Use this when the scope is the logo itself — mark, variants, files, basic usage. Use the Brand Identity System when the project also includes strategy, messaging, full visual system, and rollout.
How many revision rounds should I budget?
Two to three rounds is standard for a logo project. Define them clearly in the proposal so revisions beyond that scope are billed separately.
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