About this template
Editorial and lookbook shoots prioritize creative direction over production complexity. The budgets are leaner than commercial campaigns — smaller crews, simpler logistics — but still need professional structure. This template reflects that balance with a focused set of categories that cover the essentials: a compact crew, styling and beauty, talent, and a post-production workflow built for clean, editorial-quality retouching.
Perfect for
Fashion photographers and producers planning lookbook shoots, editorial teams producing magazine or online content, and brands creating seasonal catalog photography with smaller budgets.
How to customize it
- Add additional crew members if the shoot requires a dedicated stylist assistant or digital tech
- Include a Mood Board / Creative Direction line item under Pre-Production for editorial vision alignment
- For e-commerce lookbooks, add product-specific retouching items (ghost mannequin, clipping paths)
- Add a Print Production group if the lookbook will be physically printed
What's inside this template
These are the line items the template comes with, organized by stage. Adjust amounts, quantities, and rates to your project.
Pre-Production
- Creative references
- Casting / scheduling
Crew
- Photographer
- Assistant
Camera / Lighting
- Camera
- Lights
Styling / Beauty
- Styling
- HMU
Talent
- Model / talent
Studio / Location
- Studio
- Set basics
Retouching / Post
- Selects
- Basic retouch
Production Expenses
- Catering
- Miscellaneous
FAQ
What's the difference between this and the campaign template?
The campaign template is built for larger-scale commercial shoots with bigger crews, more complex logistics, and higher production value. This editorial template is leaner — fewer crew positions, simpler structure, and a focus on creative quality over production scale.
Can I combine editorial and e-commerce shots in one budget?
Yes. Many brands shoot both editorial (lifestyle/creative) and e-commerce (clean/product) on the same day. Add e-commerce-specific line items under Retouching for the different post-production requirements.
How do I budget for a multi-look shoot?
Factor the number of looks into your Styling / Beauty and Talent costs. More looks means more time for wardrobe changes, hair and makeup adjustments, and potentially longer shoot days.
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