Description
Unit
Quantity
Unit Price
Total
Pre-Production(2)
$2,150
Content planning
1
$450
$450
Shot list
2
$850
$1,700
Crew(3)
$12,600
Producer
1
$1,200
$1,200
Shooter / Editor
2
$1,800
$3,600
Assistant
3
$2,600
$7,800
Equipment(2)
$4,600
Camera / phone kit
1
$3,200
$3,200
Audio / lighting
2
$700
$1,400
Talent / Styling(2)
$2,300
On-camera talent
1
$1,400
$1,400
Styling support
2
$450
$900
Locations / Travel(2)
$3,250
Studio / permit
1
$850
$850
Transport
2
$1,200
$2,400
Post-Production(2)
$7,000
Edit
1
$1,800
$1,800
Captions / exports
2
$2,600
$5,200
Production Expenses(2)
$4,600
Meals
1
$3,200
$3,200
Miscellaneous
2
$700
$1,400

About this template

Not every video shoot needs a full production budget. Social content days are fast, focused shoots designed to capture a batch of content in a single day — Instagram Reels, TikToks, YouTube Shorts, product demos, testimonials. This template reflects that reality with a lean structure that covers the essentials without overcomplicating the budget. It's the lightest video template in the collection, built for efficiency and speed.

Perfect for

Social media managers producing content in-house, freelance videographers hired for content days, brands planning batch social video production, and small agencies managing social content for multiple clients.

How to customize it

  • Add specific deliverable counts (e.g., '10x Reels, 5x Stories') as Post-Production line items
  • If you're shooting at the brand's office, you can remove most of the Locations / Travel group
  • Consider adding a Content Calendar / Planning item under Pre-Production
  • Add Platform-Specific Optimization as a Post-Production item for format adaptations

What's inside this template

These are the line items the template comes with, organized by stage. Adjust amounts, quantities, and rates to your project.

Pre-Production

  • Content planning
  • Shot list

Crew

  • Producer
  • Shooter / Editor
  • Assistant

Equipment

  • Camera / phone kit
  • Audio / lighting

Talent / Styling

  • On-camera talent
  • Styling support

Locations / Travel

  • Studio / permit
  • Transport

Post-Production

  • Edit
  • Captions / exports

Production Expenses

  • Meals
  • Miscellaneous

FAQ

When should I use this instead of the branded content template?

Use this for single-day shoots focused on volume (multiple short-form pieces). Use the branded content template when you're producing a hero piece with higher production value, even if it's for social channels.

Can I budget for multiple shoot days?

Yes. Simply multiply crew and equipment costs by the number of shoot days, or duplicate those line items for each day if the setup differs.

Should I include the client's review time in the budget?

Not as a line item cost, but factor revision rounds into your Post-Production pricing. Two rounds of revisions are standard — additional rounds should be priced separately.

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Social Content Day — Free Budget Template | Get