About this template
A logo project doesn't need the full machinery of a brand identity system. This template covers what a focused logo engagement actually includes: a creative brief, a quick competitive scan, concepting, the logo proposal with revisions, and a clean delivery — variants, file pack, and a short usage guide. Use it when the scope is the mark itself, not a full brand rollout.
Perfect for
Freelance designers pricing logo projects, small studios scoping logo-only work, and founders budgeting their first logotype.
How to customize it
- Add a Naming line item if you're also helping define the brand name
- Add a Motion / Animated logo item if the brand needs a moving version
- If the client wants typography and color exploration beyond the mark, upgrade to the Brand Identity System template
What's inside this template
These are the line items the template comes with, organized by stage. Adjust amounts, quantities, and rates to your project.
Brief & Research
- Creative brief
- Competitive scan
Concepting
- Moodboard / references
- Sketches / exploration
Design
- Logo concept
- Revisions
Delivery
- Variants (positive/negative, horizontal/vertical, mark)
- File pack (vector, RGB/CMYK)
- Mini usage guide
FAQ
When should I use this vs the Brand Identity System template?
Use this when the scope is the logo itself — mark, variants, files, basic usage. Use the Brand Identity System when the project also includes strategy, messaging, full visual system, and rollout.
How many revision rounds should I budget?
Two to three rounds is standard for a logo project. Define them clearly in the proposal so revisions beyond that scope are billed separately.
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